Author: Guillermo Muros Editor: Nicolas Sione
Welcome to this new edition of CIGP WM Focus which discusses the emergence of a multipolar world by tapping into the following topics:
After several decades being dominated by post-WW2 Western-led institutions (e.g. IMF, World Bank, WTO, NATO), which promoted a specific model of globalization through neoliberal policies (e.g. free markets, privatization, deregulation), the world is now entering a multipolar era defined by greater state intervention and regional power balances. The old paradigm of a unipolar economic and cultural hegemony, characterized by free trade, capital mobility, and the near-universal embrace of Western market models, is being challenged in our view. In its place rises an environment of state-sponsored capitalism, where nations prioritize strategic industries and security over financial efficiency, reshaping global trade patterns and financial systems. This transition is in our view structural rather than cyclical: it stems from geopolitical shifts, policy choices in major economies, and even changing societal attitudes. Crucially, it is not a zero-sum regression and presents new opportunities alongside challenges. Investors need to adjust to these new realities by diversifying beyond the market themes that have dominated the last decade, across different regions and asset classes. Below, we dissect this transformation in five parts: (1) the end of the neoliberal era, (2) the emergence of state-driven capitalism, (3) the redrawing flows of goods and money, (4) changes in cultural hegemony, and lastly (5) the implications for investments in a multipolar world.
The post-Cold War neoliberal era (i.e. roughly the 1990s through 2010s) was defined by ever-deeper globalization, market deregulation, and U.S. economic primacy. Western-led institutions and norms (e.g. the “Washington Consensus”) promoted free markets, privatization, and trade liberalization across the world. This era delivered a long upswing in global growth and a great moderation of inflation, while extending complex supply chains worldwide. One of the most notorious developments of globalization is the rise of new economic powers (i.e. BRICS) which, through their growing influence, have reshaped global institutions once dominated by Western dogma. In our view, this is counterintuitively pushing some Western powers to use alternative policies, in their quest to protect the founding principles of the institutions mentioned above.
However, the conditions that underpinned this “unipolar moment” have steadily eroded in recent years. The 2008 Global Financial Crisis exposed excesses in the Western financial model, and the 2010-2020s saw populist backlashes against inequality in many advanced economies. More decisively, geopolitical events in the late 2010s marked the break. The U.S.–China trade war and especially the 2018 U.S. semiconductor embargo on China signaled the end of automatic cooperation in global trade. From that year onwards, great powers began securitizing trade and technology. Once taken for granted, the Western financial markets neutrality and openness have been called into question, as illustrated by the most striking example in 2022, when a coalition of states including all G7 economies froze approximately US$300 billion in Russian state assets in response to the Ukraine conflict, prompting many countries into rethinking dollar reliance.
Last, global trade is no longer the engine of economic growth that it once was, and new trade barriers have been erected (e.g. U.S. average tariff rates are forecast to hit the highest levels since 1910s).
Importantly, the end of the neoliberal era has been accelerated by policy choices and domestic shifts within the West itself. The United States and European Union have both experienced surges in economic nationalism and interventionism. Protracted low growth, loss of international relevance and rising inequality created political demand for change. As a result, the 2020s have featured a break from the “laissez-faire orthodoxy”: protective supply-side policies are being put in place, reindustrialization and critical materials are now a national priority (e.g. as seen with the Defense sector) and cross-border trade deals are becoming more complex. In the U.S., this break became especially visible under the Trump first administration’s “America First” approach (2017–2021) and has continued in key areas under the current leadership. The overall effect has seen greater fragmentation of the global system, a shift away from the seamless global markets of neoliberal globalization toward a heterogeneous patchwork of spheres, where fragile and unilateral agreements will prevail over universalism (as described in the last 2025-US National-Security-Strategy.pdf).
Over the last years, governments have been taking a much more active role in their economies. This represents a pivot from the neoliberal ideology that “the market knows best” (i.e. a focus on the demand-side of the economic balance) to a model often described as state-sponsored capitalism or “economic statecraft” (i.e. supply-side economics). Major powers are now consciously trading some economic efficiency in return for greater control, security, and resilience. They are pursuing industrial policies, subsidizing domestic champions, and leveraging the state’s balance sheet to achieve strategic aims. Several forces are driving this.
Geopolitically, great-power rivalry has made some nations anxious about relying on foreign suppliers for critical goods. The supply chain disruptions during the pandemic (e.g. semiconductor shortages) and wartime sanctions (e.g. on Russian energy) underscored the vulnerability of just-in-time, globally dispersed production. In response, governments now openly talk about “sovereignty” in supply chains. The recent U.S. military operation in Venezuela illustrates how state directed power may increasingly become an instrument for resource exploitation/securitization.
At the same time, there is a “domestic legitimacy deficit” in many societies, putting pressure on leaders to deliver tangible economic benefits. In democracies, disillusionment with stagnant real wages and unemployment has fueled populist movements and political polarization that demand a stronger government hand in the economy (e.g. promises to rebuild factories, favor local workers, lower the real borrowing costs in the economy). In autocracies, leaders justify their rule by pointing to developmental successes and thus feel compelled to steer resources into visible national achievements.
This new era of state-sponsored capitalism has far-reaching implications. One immediate effect is a boom in capital spending on strategically important areas. We are seeing multi-year investment agreement in areas such as Energy, Defense and Semiconductors. Most (if not all) propelled by government initiatives.
Another consequence is higher inflationary pressures on input prices compared to the pre-2020 period. State interventions (e.g. tariffs) tend to raise costs. Redundant supply chains and friend-shoring are by definition less cost-efficient than pure globalization, as duplicating strategic facilities adds inefficiency - a structural cost headwind, not merely cyclical price pressures. Over time, we think more structurally embedded price pressures may be part of this new multipolar, state-driven world, in stark contrast to the disinflationary excess capacity of the 1990s–2000s. Central banks will have to balance between accommodating these fiscal/industrial pushes with their price stability mandates (i.e. where rising costs to flow into end-customer prices), a delicate task in our view.
One of the clearest manifestations of the transition to a multipolar world today is in global trade and finance. After a long era in which trade was steadily liberalized and the world’s supply chains and means of payments (backed by the hegemon currency - i.e. the U.S. Dollar) converged, we are now seeing trade realignment along geopolitical lines and a rethinking of trade settlements for cross-border payments. Several key trends stand out:
Lastly, we would highlight that in our view the fragmentation of global trade routes does not mean that global trade is over. However, we believe that global trade and consumption will become less important in the years to come for global economic growth. In essence, we expect investment (e.g. capital formation) to play a more significant role in global economic development going forward.
The rise of a multipolar world is also reshaping global cultural and ideological influence, marking a shift from Western dominance toward a more pluralistic landscape. While Western soft power once reigned through media, education, and liberal democratic ideals, its monopoly is eroding as non-Western cultures and governance models gain traction. South Korea’s K-pop, India’s Bollywood, and Chinese platforms like TikTok exemplify the global appeal of diverse cultural exports. Meanwhile China, Russia, and Gulf states actively invest in media, education, and sports to project their own narratives. Furthermore, global governance forums (e.g. G20, World Bank, United Nations) now reflect competing values, with middle powers asserting regional priorities and contesting Western norms. Localization is also rising, as nations promote indigenous languages, cultural pride, and region-specific content, leading to a de-centering of global influence.
Though Western culture remains influential, the trend points to a more competitive and fragmented soft-power environment. For investors, cultural shifts are harder to quantify than trade or GDP, but they influence market sentiment and consumer behavior in the long run. This demands cultural agility and localized strategies, as consumer preferences and societal values become increasingly diverse across regions. We think domestic brands and IP tailwinds are an area of investment opportunity.
The shift to a multipolar, state-driven, and fragmenting global landscape will have profound implications for investors. The strategies that outperformed during the era of Western-led hyper-globalization may no longer be sure winners (as seen in Exhibit 1.). At the same time, new opportunities are arising in asset classes and regions that stand to benefit from the reordering. Overall, we think that in a multipolar world, investors must dynamically evolve with the changing economic environment. Adopting a Total Portfolio Approach (TPA) that emphasizes diversification across a broad range of traditional and alternative assets with attractive risk/reward prospects could be one route to explore. Moreover, we would emphasize that big shifts like those detailed in this note can take time and, therefore, implementation of possible portfolio adjustments should be gradual and over time. Here we outline key investment implications and potential adjustments:
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